🛠 Tools
This section provides an overview of the key tools and platforms integrated into the C360 ecosystem—either currently deployed or planned as part of the forward-looking data architecture. Each tool addresses a specific function within the broader goal of improving data quality, identity resolution, integration, and observability.
🔍 Data Quality & Enrichment
| Tool / Vendor | Purpose |
|---|---|
| Ataccama | Master Data Management (MDM) solution for creating and managing customer golden records. |
| Melissa Data | Address validation and standardization, ensuring geographic accuracy and postal compliance. |
| Webbula | Email hygiene and validation to reduce bounce rates and improve outreach quality. |
| Epsilon (CoreID) | Identity resolution and enrichment to complete and augment customer profiles using proprietary data graphs. |
🔄 Integration & Transfer
| Tool / Vendor | Purpose |
|---|---|
| Cleo | Secure file transfer platform for handling batch data feeds with partners and external systems. |
| Apigee | API management and gateway for managing real-time, event-based data ingestion into the C360 platform. |
📈 Monitoring & Observability
| Tool / Vendor | Purpose |
|---|---|
| Dynatrace | Monitoring and tracing of data flows, integrations, and pipeline health across AWS and API systems. |
| Custome Made Solution | For monitoring data streams and operations. |
| CloudWatch / SNS | For alerts and operational monitoring (AWS-native). |
🧭 Tooling Strategy
Each selected tool plays a critical role in supporting the core pillars of C360:
- Data Integrity (validation, deduplication, standardization)
- Data Completeness (augmentation and enrichment)
- Data Integration (secure, flexible ingestion mechanisms)
- Operational Stability (observability, alerting, monitoring)
Together, these tools help establish a scalable, governed, and extensible data foundation for personalized customer experiences, compliance, and analytic readiness.