Scope and Objectives

This report highlights the key elements, facts, and insights necessary to understand the Customer 360 (C360) initiative in its full enterprise context. It is intended not only to document what has been done, but also to capture the challenges faced, their implications, and the lessons learned along the way.

Scope and Intent

• 🧭 Scope: This documentation spans enterprise-wide data assets, platforms, and initiatives directly or indirectly impacted by C360. It includes both functional and technical dimensions across business units and IT.
• 🎯 Objective: To foster alignment, improve data quality, and unlock value by providing a unified view of customers—empowering business transformation, operational efficiency, and data-driven innovation.
• 📘 Purpose: To serve as a foundational reference for both current teams and future stakeholders driving digital and data maturity.

The scope of the report covers the following key areas:

• ✅ Objectives of C360 – The strategic rationale and intended business value.
• 🕰️ Historical context – Timeline, initial assumptions, and organizational setup.
• ⚠️ Pre-production issues – Data, integration, or process blockers identified during early stages.
• 🚨 Go-live challenges – Operational or adoption-related issues at launch.
• 🧠 Lessons learned – What worked, what didn’t, and how to improve.
• 🔭 Future outlook – Next steps, opportunities, and recommended directions for scaling and improvement.

This documentation is designed to support alignment across teams, ensure knowledge continuity, and provide a base for continuous improvement of the C360 platform and its ecosystem.