C360 - Past and Present

Foreword

C360 contains all customer related data: identity, demographics, purchases, repairs, financing, campaign responses, ...

Quick Overview:

1. C360 = all customer related data
2. Externalized through Maritz for +25 years ; internalized as of July 27th 2024
3. Project initiated by Nissan Digital on Jan. 1st 2020
4. Nissan Digital owns the architecture and data flow; Data Office owns the MDM process
5. +15 business functions leverage its data

Executive Summary

• Purpose of the Document
• Scope and Objective
• Timeline
• Environment
• Tools
• Processes

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Detailed Documentation

• Business Functions
• Operations
• Data Flows
• Architecture
• Tools
• Future Outlook
• Conclusion

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Appendices

• Appendix A: Detailed Data Inventory
• Appendix B: Stakeholder Interview Log
• Appendix C: Architecture Specifications Recommendations
• Appendix D: Technical Specifications
• Appendix E: Detailed Data Inventory
• Appendix F: Environment Setup
• Appendix G: C360
• Appendix H: C360 - Inbound files
• Appendix I: C360 - Outbound files
• Appendix J: DBS
• Appendix K: Telematics
• Appendix L: Glossary of Terms
• Appendix M: Feature Engirneering